Exploring the Influential Factors on Graduate Students’ Motivation in Participating in Online Discussion Boards: STD and TAM

//Exploring the Influential Factors on Graduate Students’ Motivation in Participating in Online Discussion Boards: STD and TAM
Exploring the Influential Factors on Graduate Students’ Motivation in Participating in Online Discussion Boards: STD and TAM2023-07-05T00:23:03+00:00
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7.4.23: Writing sample
Presentation

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Thesis committee

Dr. Jieun Shin 

Assistant Professor – Department of Media Production, Management, and Technology

Dr. Haoran “Chris” Chu

Assistant Professor – Department of Public Relations

Dr. Evan Kropp

Director- UF CJC Online

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The purpose of this study is:

  1. How do graduate students’ psychological need satisfaction (autonomy, competence, and relatedness) in discussion board activities impact Usefulness and Enjoyment?
  2. What is the impact of relatedness to peers and relatedness to instructors, and how do both affect overall Enjoyment and Usefulness?

Theoretical Framework: Self-Determination Theory, Technology Acceptance Model.

Methods: Survey, Confirmation Factor Analysis, Multivariate Regression.

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