Brief: Learning the whole process of making an app and make it to a Pitch Deck.

Start from problem and do research on possibility of the solotions. plan out business model, Assemble the team. Estimate the cost.

I chose to work on an app for non verbal kid and name it “You words”

Takeaway from this project: UX is huge, From research to business model to developer. UX is a hub for each member of the team. The better you know all the skills of the product pipline, The better UX Designer you can be.

Pitch Deck.

10/20/30 rule

10 slides

20 minutes

30 points

1. Problem

 Must show pain.

2. Solution

 Needs to be a solution to a problem rather than a technology looking for an application.

 Should be a “must have” rather than a “nice to have”.

 Must be a basis for a full company, not just a new feature or incrementalextension for an existing product offering.

3. Market Potential

 Most show a large and growing market in the billions.

 Should have third party validation of market size and growth.

4. Management Team

 Past success together is a plus.

 OK to have holes that need to be filled.

5. Go-To-Market Strategy

 Direct, channel, OEM, viral? Remember that customer adoption is often the hardest part of growing a company.

 What method for what market at what stage?

6. Competition

 Competition is good, it validates the market.

 Differentiate from your competition.

7. Financial projections

 Five years with Revenue and EBITDA is sufficient.

 Most VCs will want to see a path to $50 million or more in revenue.

8. Funds Requested and Use of Proceeds

 VCs like to see sales and marketing as use of proceeds, and they understand the need to support product development

 They don’t like to see back pay, legal fees, excessive R&D.